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Television Services

• Revenue and operational budget analysis.
• Network affiliation relations/agreement negotiations.
• Talent evaluation/contracts.
• Syndication program negotiation.
• Rep firm analysis.
• Spend a day with stations reviewing the “numbers”, both quantitative and qualitative.
• Spend a half day conducting a “Situational Analysis”. Help re-discover the marketing power of the station, strengths, weaknesses, threats, and opportunities. The end result is the opportunity to get thoughts and ideas on the table and, in many cases, a new vision on the power and marketing influence of the station.
• Conduct a sales meeting focusing on each station’s “Ideal Prospects” and identifying specific clients to target.
• Introduction of the “Client Needs Analysis” or “Consultant Sell” interview and how that interview can lead to discovering a client’s “Key Marketing Challenge” and what the sales team can do to solve their marketing challenge.
• Introduction of the Account List Management System. We will identify “key” and “target” accounts and develop specific plans to get additional dollars from current accounts or a plan to get new categories of business on the air.
• During market visits I would like to address a myriad of sales and marketing topics including: Selling Based on Value Not Price; Customer Focus and Determining Real Customer Needs; Personal Positioning/What Are You Known For?; Redefining Value Added and How to Use It To Your Advantage; Becoming a Marketing Professional Verses a Spot Seller; Coming Up With an Ideal Customer Profile/Who Should You Be Calling On and Why; and Learning to Identify a Client’s Key Marketing Challenge.
• Unlimited Calls and E-mails.